By partnering with us, your company can join the fight for a future where people with visible differences can live the lives they want.
Our Pledge To Be Seen campaign was created after our independent research found that people with visible differences were regularly ignored by brands and said they rarely saw anyone who looked like them in the media, adverts or campaigns.
What was the Pledge To Be Seen campaign?
Pledge To Be Seen was a call for companies and brands to represent more people with a visible difference. Those who signed up to the campaign committed to working with us for a year and to include people with visible differences in their internal and external communications, such as recruitment advertising. We also held lunch and learns or other educational events to help their staff understand the prejudice and discrimination experienced by those with visible differences and disfigurements.
The campaign has now been incorporated into our ongoing partnership work.
One of our most successful partnerships in the Pledge To Be Seen campaign was with Avon UK, which was the first business to sign the pledge. As part of their commitment, they ran a series of advertising and marketing campaigns featuring our ambassadors as models and sharing their stories. Their campaigns reached billions of people across broadcast, press and social media, helping to celebrate and normalise women who have a visible difference.
Sleek MakeUP also featured three of our campaigners in their social media campaigns and generously donated to our wellbeing and counselling services.