Face Equality Week is a time to raise awareness about the prejudice experienced by too many people with visible differences.
From Darth Vader in Star Wars to Scar in The Lion King, filmmakers have long made a link between physical disfigurement and evil.
Our campaign calls on those in the film industry – script writers, casting directors, film producers, production companies and directors – to stop using scars, burns or marks as a shorthand for villainy.
On this page, find out more about the campaign and how you can get involved.
Our research with Savanta ComRes found:
- Only 1 in 5 people with a visible difference have seen a character who looks like them cast as the hero in a film or on TV.
- Even fewer (15%) have seen someone with a visible difference playing the love interest on screen.
- Nearly double (39%) have seen someone with a visible difference cast as the villain or “baddie”.
- Watch and share our film. We’ve had enough of seeing people with visible differences shown only as the villains. Share our film so more people understand that having a visible difference doesn’t stop you being the hero!
- By talking about and exploring visible difference with children and young people, we can help to change the negative stereotypes often associated with looking different. Share our classroom and assembly resources with a school or teacher you know.
- It’s not just film, there’s a lack of positive representation of visible difference across society. Register your organisation, business or a brand you love to join our Pledge To Be Seen movement.
Take a look at the five videos in the playlist below. In them, the stars of I Am More Than Just Your Villain talk about the importance of equal representation of visible difference to them: