Our ambition is to build and grow our charity so that we can have the greatest possible impact – always keeping the voices of people affected by visible difference at the heart of our approach.
“I still remember those days when I couldn’t go out of my front door because of how I felt about myself and the fear of the comments and abuse I would get. My worry is that for many, like myself, who have built a life and have become resilient that this period of isolation will lead us to regress so that at the end of all this we will have lost the confidence to go back out and regain our lives.”
Brenda, Changing Faces Ambassador, who has alopecia, commenting on the impact of COVID-19
We know there are thousands more people who need our help. We won’t stop until everyone with a visible difference has the confidence, support and opportunity to live the lives they want.
To this end, we have four strategic themes:
#1. To be the leading provider of service innovation for those with a visible difference
We will innovate, evaluate impact, and demonstrate excellence in our services – based on an in-depth understanding of our service users’ needs. We will increase the reach of services through effective use of digital, and we will use our evidence and expertise to inspire and influence best practice in support of those with a visible difference.
#2. To champion the voice of those with a visible difference
We are determined to empower people affected by visible difference to tell their stories and be heard. We will raise awareness of the reality of living with visible difference, change attitudes and challenge prejudice. We will be an expert on the issues affecting people with visible differences and use our evidence to secure positive social and policy change.
#3. To achieve long-term financial sustainability
We will manage our finances responsibly and ensure there is greater predictability and sustained growth in our funding, while minimising risk by developing a more balanced portfolio of funding sources.
#4. To build a highly efficient and effective organisation
We will build an open, values-led culture of innovation and high-performance. We will have a transparent and effective governance structure and build a working environment that encourages learning and innovation. We will prioritise and evaluate what is critical to our success and report regularly and transparently our performance. We will build our digital vision, skills, culture, and capability.
How you can support our work
There are loads of great ways you can join us and support people with visible differences.