Imagine what it’s like to never see anyone that looks like you – when you open up a magazine, shop online, or go on social media. This can have a profound impact on a person’s sense of self, their identity, self-esteem and also their wellbeing.
More than two-fifths (42%) of people couldn’t remember when they last saw someone with a disfigurement – whether real or fictional – in a newspaper or on television.
We are calling on brands to sign up to our pledge to represent more people with a visible difference in their campaigns over the next year.
We want people who look different to be represented across mainstream culture and to have the freedom to express themselves. We want everyone to have a real choice when it comes to the way they access fashion and beauty, and to see themselves reflected in advertising campaigns.
We are delighted that Avon are the very first beauty brand to sign our pledge and feature our amazing ambassador, Catrin, a burns survivor, in their new beauty campaign.
If your brand would like to sign up to #PledgeToBeSeen you can get in touch with us by filling out this form .
Work with us to ensure your brand truly represents real people with a visible difference in the future.