Learn more about what we do to support the visible difference community as the UK’s leading charity for people with a condition, mark or scar.
Our leadership team is responsible for the day-to-day running of the charity, ensuring that we effectively support the visible difference community. They lead on the delivery of our strategic plan, which is approved by the Board of Trustees.
The leadership team is made up of our Chief Executive, Heather Blake, our Director of Fundraising and Communications, Catherine Deakin, and our interim Director of Finance and Resources, John Whiterow.
Keep reading to find out more about their experience and what motivates them in their roles at Changing Faces.
Heather Blake, Chief Executive
“I am enormously proud to be Chief Executive of Changing Faces. It is a privilege to lead the charity and help ensure that we reach more people with visible differences than ever before.
“I’m passionate that Changing Faces listens carefully to those who we support, and that the voices and experiences of our community are at the heart of everything the charity does.
“I was previously Director of Support and Influencing at Prostate Cancer UK, responsible for leading their service delivery and work to ensure that men with prostate cancer have access to the best treatments and care. Often the role involved getting people talking about and tackling topics or issues which could be seen as difficult or embarrassing.
“My other experience includes senior operational and strategic management roles in the NHS, including responsibility for community health services in South London. I am currently a Trustee and Chair of the Patient Services Committee at Royal Trinity Hospice, Clapham.”
Catherine Deakin, Director of Fundraising and Communications, and Deputy CEO
“I joined Changing Faces from the baby charity Tommy’s, where I led their corporate fundraising department and won the Poundland partnership worth over £3 million. In other roles, I have secured seven figure government grants, alongside creating high-profile partnerships with charitable trusts and businesses, including household names such as Sainsbury’s and Tesco.
“Prior to my move into fundraising, I supported charities to campaign for better health and social care. In 2014, I was honoured with a fellowship of the Royal Society of Arts for my services to young people and health care.”
John Whiterow, interim Director of Finance and Resources
“I was delighted to join Changing Faces as interim Director of Finance and Resources in October 2021. I have been in the charity sector for over 20 years, working with several charities, both large and small, as an interim director across finance, IT, HR strategy and facilities. Prior to that I had a successful career in the commercial sector with various large firms including Visa (SVP Finance and Strategy), Diageo and Kingfisher.
“I have already seen what a great charity Changing Faces is, both in the wonderful work that it does for the visible difference community, and the teamwork and dedication of its employees.”