Every one of us has ‘unconscious bias’, where we hold less favourable ideas about certain groups of people. Implicit Attitudes Tests, developed by social psychologists at Harvard University, can be used to test levels of bias.
When Changing Faces launched the face equality campaign in 2008, an Implicit Attitudes Test conducted by COG Research found that 92% of people held unconscious bias against people who had a disfigurement. We asked them to re-run the Test for Face Equality Day in 2017, and they found that it had reduced to 66%. Read our paper, ‘Public Attitudes to Disfigurement in 2017‘.
You can take the Implicit Attitudes Test yourself on a computer, tablet or phone. It takes around ten minutes, and you’ll be given your own score at the end. Take the test now!
Most people find that their result shows that they do have some unconscious bias, and that’s okay. Even when we think we are treat everyone equally and with respect, unconscious bias can remain. The important thing to consider is how we respond to it.
Elsewhere on our website you will find our award-winning Self Help Guides, and useful information for employers, teachers, and parents on how to be ‘disfigurement confident’. And our team can help companies and organisations with training and development.
Find out more about the face equality campaign here.